🛍️ Shopping · Rehoboth Beach, DE ● Open Daily 🎨 Local Artists

Penny Lane Mall

📍 42 Rehoboth Ave, Rehoboth Beach, DE 19971
🗺️ Near the Boardwalk · Off Rehoboth Avenue
4.6 260 reviews
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Open Daily: 8:00 AM – 10:00 PM
Some shops may have limited hours off-season — check ahead.

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"It reminds me of a street in a European city — a gem in the middle of Rehoboth" A quaint outdoor promenade just steps from the Boardwalk — art, jewelry, ice cream, crepes, and one-of-a-kind finds from local artists.

About Penny Lane Mall

Just off Rehoboth Avenue and a short stroll from the famous Boardwalk, Penny Lane Mall is one of Rehoboth Beach's most beloved hidden gems. This isn't a typical indoor shopping mall — it's a charming, landscaped outdoor promenade of small independent shops and eateries that feels more like a stroll through a European side street than a Delaware beach town.

The lane is lined with carefully tended plants and flowers, and at the midpoint stands an old-style post clock that has become something of a landmark in its own right. The atmosphere is relaxed, unhurried, and genuinely delightful — the kind of place you stumble upon and then make a point of returning to every visit.

The shops celebrate local and independent businesses. Art galleries showcase original work, jewelry stores carry handcrafted pieces, and gift shops are filled with items you simply won't find anywhere else. Stores like the Sunglass Company and Electric Fish sit alongside lighting shops and a bottle shop. Archie's Ice Cream is a perennial favorite with visitors of all ages. A crepe stand draws its own devoted following — guests specifically call out the crepes as "delicious." And Cafe Papillon offers outdoor patio seating during weekends and beach season, making it a perfect stop to sit, eat, and watch the world stroll by.

Penny Lane Mall is a strong supporter of local artists and artisans. The handmade and one-of-a-kind items found here make it one of the best spots in all of Rehoboth Beach for unique gift shopping. Whether you're a first-time visitor or a returning regular, a walk down Penny Lane is simply one of the best ways to spend an afternoon at the Delaware shore.

What You'll Find at Penny Lane

🎨Art galleries & local artists — Original works and handcrafted items from regional artists. One of the best spots in Rehoboth Beach to find something truly unique.
💎Jewelry stores — Handcrafted and one-of-a-kind pieces. A regular stop for visitors looking for a meaningful keepsake from their beach trip.
🍦Archie's Ice Cream — A beloved Penny Lane institution. Ice cream at the beach — need we say more?
🥞Crepe stand — Guests specifically rave about the crepes here. Fresh, delicious, and the perfect snack mid-stroll.
Cafe Papillon — Outdoor patio seating during weekends and beach season. A relaxed spot to eat and linger while the lane comes to life around you.
🕶️Sunglass Company & Electric Fish — Two of the lane's distinctive retail shops. Practical beach essentials and fun finds in one spot.
🍾Bottle shop & gift shops — Curated selection of wines and spirits alongside gift shops full of items that make perfect souvenirs.
🕰️Historic post clock — Midway down the lane, this old-style post clock is a charming landmark and a popular photo spot for visitors.

Visitor Tips

Best time to visitLate morning through evening during beach season (May–September) for the fullest experience with all shops open.
Off-season noteSome shops operate under limited hours or may be closed off-season. Call ahead or check individual shop hours before visiting in winter months.
Don't missArchie's Ice Cream, the crepe stand, Cafe Papillon's patio, and the midway post clock.
ParkingWheelchair-accessible parking available nearby. Rehoboth Beach has metered street parking and public lots along Rehoboth Ave.
AccessibilityWheelchair-accessible entrance, car park, and restroom facilities available.
PaymentMost shops accept credit cards, debit cards, and NFC mobile payments. Individual shop policies may vary.

Hours of Operation

Monday8:00 AM – 10:00 PM
Tuesday8:00 AM – 10:00 PM
Wednesday8:00 AM – 10:00 PM
Thursday8:00 AM – 10:00 PM
Friday8:00 AM – 10:00 PM
Saturday8:00 AM – 10:00 PM
Sunday8:00 AM – 10:00 PM

Mall hours reflect the general promenade. Individual shops may open later or close earlier, especially off-season. Call (302) 227-5227 for details.

Location & Details

Address42 Rehoboth Ave, Rehoboth Beach, DE 19971
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TypeOutdoor shopping promenade · Small business street
LocationSteps from the Rehoboth Boardwalk · Off Rehoboth Avenue
Shops includeArt galleries · Jewelry · Gift shops · Ice cream · Crepes · Cafe · Bottle shop · Lighting · Sunglasses
AccessibilityWheelchair-accessible entrance, car park & restroom
PaymentCredit cards · Debit cards · NFC mobile (varies by shop)

Map & Directions

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What Visitors Are Saying

Visitor · Beach Season

Penny Lane Mall is an adorable street filled with a wide variety of shops, making it the perfect place to find unique gifts. I love how it supports local artists, offering a great selection of handmade and one-of-a-kind items. The charming atmosphere and diverse shops make it a delightful place to explore. Highly recommended for anyone looking to discover something special and support local talent!

Local ArtistsUnique GiftsCharming AtmosphereHandmade
Visitor · Rehoboth Beach

Nice quaint shopping street in Rehoboth Beach Delaware. This mall features a small business street near the Boardwalk with a variety of stores, like Sunglass Company and Electric Fish. The landscaping and plants along the street make for a nice atmosphere. In the middle of the street, about half way down, is an old style post clock which adds to the scenery. A nice relaxing outdoor shopping mall.

Near BoardwalkPost ClockLandscapingSmall Businesses
Visitor · Beach Season

Quaint side promenade of shops off the main street of Rehoboth Avenue. Shops include art galleries, jewelry stores, lighting shops, Archie's Ice Cream, a bottle shop and gift shop. Cafe Papillon offers outdoor patio seating during weekends and beach season. Some shops operate under limited availability during offseason, so check ahead.

Archie's Ice CreamCafe PapillonArt GalleriesJewelry
Visitor · First Time

This is a cute little lane with some nice shops and restaurants. It reminds me of a street in a European city. A gem in the middle of Rehoboth. My friends and I stumbled upon this spot and checked all the shops out — we found some very interesting things. The store owners are all so friendly. Loved the crepes sold at the small stand. They were delicious!

European VibeCrepesFriendly OwnersHidden Gem